Aqua Pure Breed™
by
Pure Breed Products, Inc.

Our Commitment to Privacy

We respect the privacy of your information. We provide this explanation about our online information practices as a show of our commitment to protect your privacy.

We will notify you at the time of data collection or transfer if your personally-identifying information will be shared with a third party. You will always have the option of not permitting the transfer by not using the particular services or not participating in the promotion or contests for which the information is collected or shared.

The Information We Collect

At the time that you either register on our site, such as for our newsletter, or you make a purchase, we collect and store your name, address, credit card numbers and other personally-identifying information.  The customer information we collect is categorized as follows:

1. Application Information – information that you provide to us through our Website and through other means. Examples include your physical address, zip code and phone number.
2. Transaction and Experience Information – information about your transactions with us, as well as information about our communications with you.  Examples include your account history, requests for information and our responses.

We need this information to furnish the products that you request, and to let you know of additional goods and services about which you might be interested.  We also use this information to customize your experience using our Website. We may also share the information we collect about you with third party manufacturers, distributors, and retailers of canine-related products.

We may ask you for personally-identifying information at other times, such as if you register to be on our mailing list even without ordering any products from us.  In doing so you give us your permission to share your name, e-mail address, and your zip code (but no other information) with other companies that we think offer products or services that may be of interest to you.

In addition, we automatically gather general statistical information about our Website and visitors, such as IP addresses, browsers, pages viewed, number of visitors, goods and services purchased, etc. We use this data in the aggregate to determine how much our customers use parts of our site so we can improve our site. We may match user information we collect with offline data available from other sources in order to carry out our services and conduct target advertising and promotions more effectively.

As part of our service, we use cookies to store and sometimes track information about you. Some features of our site may be available only through the use of a cookie.  A cookie is a small amount of data that is sent to your browser from a web server and stored on your computer's hard drive. Generally, we use cookies to remind us who you are and enable us to access your account information so you do not have to re-enter it; gather statistical information about usage by registered or unregistered users, research visiting patterns, and help target advertisements based on user interests; assist our retail partners track visits and process orders; and track progress and participation in promotions. In some instances, our retail partners and advertisers appearing on our site may use their own cookies. Preference and options configurations in your browser determine if and how a cookie will be accepted. You can change those configurations on your computer if you desire. By changing your preferences, you can accept all cookies, you can be notified when a cookie is set, or you can reject all cookies. If you do so and cookies are disabled, you may be required to re-enter your information more often and certain features of our site may be unavailable.

The Way We Use Information

We use your personally-identifying information to improve our marketing and promotional efforts, to statistically analyze site usage, to improve our content and product offerings and to customize our site’s content, layout, and services.

We may use your information to deliver information to you that, in some cases, is targeted to your interests, such as targeted banners, new services and promotions. You can opt out of receiving this information by e-mail (info@aquapurebreed.com) or by written request to Pure Breed Products, Inc. (P.O. Box 942, Corona del Mar, CA  92625). We may ask you to provide us voluntarily with additional information regarding your personal or business interests, experience or requests, which we may use to customize our service for you.

We use your e-mail address, your mailing address, and phone number to contact you regarding administrative notices, new product offerings and communications relevant to your use of the site, and of course your orders of products from us.  We will not send you promotions or announcements unless you give us permission to do so. You can opt out of receiving such contact by e-mail (info@aquapurebreed.com) or by written request to Pure Breed Products, Inc. (P.O. Box 942, Corona del Mar, CA  92625).

If you place a request for products or services, we use the information provided to ship your order. If you establish a credit account with us, we collect additional information, including billing information, credit card number and expiration date, and any bank-related tracking information regarding checks, money orders, or transfers.

We may also use or disclose information to resolve disputes, investigate problems, or enforce our Terms of Use and Subscription Agreement.

At times, we may review status or activity of multiple users to do so. We may disclose or access information whenever we believe in good faith that the law so requires or if we otherwise consider it necessary to do so to maintain service and improve our products and services.

We use your IP address to help diagnose problems with our server, to manage our Website and to enhance our site based on the usage pattern data we receive.

Security for Registered Users

Your account information and profile are password-protected. We recommend that you do not divulge your password to anyone.  Our personnel will never ask you for your password in an unsolicited phone call or in an unsolicited e-mail.  Remember to sign out of your account and close your browser window when you have finished your session. This is to help ensure that others cannot access your personal information and correspondence if you share a computer with someone else or are using a computer in a public place where others may have access to it.

Whenever you voluntarily disclose personal information online--for example on message boards, through e-mail or in chat areas--that information can be collected and used by others.

No data transmission over the Internet or any wireless network can be guaranteed to be perfectly secure. As a result, while we try to protect your personal information, we cannot ensure or guarantee the security of any information you transmit to us, and you do so at your own risk.

Additional Security for Subscribers

We employ reasonable and current security methods to prevent unauthorized access, maintain data accuracy, and ensure correct use of information.

Pure Breed Products, Inc. uses Authorize.Net as a payment gateway. Authorize.net is committed to safeguarding customer information and combating fraud. They have implemented industry leading security initiatives, protected by the strongest encryption methods and security protocols available. They continue to develop new solutions to provide our merchants and their customers with confidence and security.

1. Protecting Transaction Data - Authorize.Net uses the latest 128-bit Secure Sockets Layer (SSL) technology for secure Internet Protocol (IP) transactions.
2. Securing Customer Data - They employ industry leading encryption hardware and software methods and security protocols to protect customer information. Authorize.Net is certified as compliant with the Payment Card Industry (PCI) Data Security Standard.
3. Preventing Fraud - Their Fraud Management Department is committed to providing merchants with tools and best practices to prevent fraud. Industry initiatives such as Address Verification Service (AVS) and Card Code Verification (CCV/CVV2/CID) provide a high level of protection as part of our standard payment gateway features. Their exclusive Fraud Detection Suite helps Web merchants identify and evaluate suspicious transactions.

How You Can Update, Correct or Delete Your Information

You can access the information that we collect online and maintain through normal updating methods. To update, correct or delete this information, simply login to your account from the link on the Home Delivery page and select the category you wish to change. Your account can be deleted or deactivated by contacting Pure Breed Products, Inc. directly by telephone (818-281-7991). Any subscription agreement obligations must be met before cancelling an account.

During the normal course of doing business, we will continue to share your information among our business, our affiliates and unaffiliated third parties as necessary in order to fill any orders you place with us.

Children Under 13

We have no way of distinguishing the age of individuals who access our Website, and so we carry out the same Privacy Policy for individuals of all ages.  If a child has provided us with personally-identifying information without parental or guardian consent, the parent or guardian should contact us to remove the information and opt out of promotional opportunities.

Third Party Practices

The Privacy Policy of an advertiser or promotional service appearing at our site may differ from ours. We encourage you to read that policy before responding to the offer.

Changes to Our Policy

This Privacy Policy became effective on June 1, 2008. Any changes to our Privacy Policy will be communicated through our Website at least 10 days in advance of its effective date. Information collected before changes are made will be secured according to the previous Privacy Policy.

Your Consent

By using our Website, you consent to the collection and use of this information in the manner we describe.